Smart AdServer signs a pan-european agreement with MEETIC

Smart AdServer signs a pan-european agreement with MEETIC

the best European dating website has opted for Smart AdServer to control most of its internet marketing promotions in France and Europe

Paris, – Smart AdServer, a respected player in European countries in adserving and electronic marketing, announces that MEETIC, the key European dating agency, has opted for its marketing answer to deliver most of its display campaigns in European countries and optimise its campaign to recruit brand brand new users.

Launched in 2002 by the French born Marc Simoncini, MEETIC may be the leading European agency that is dating. Offering two services that are different dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, great britain, Germany, Portugal, Poland, Norway together with Netherlands) and Latin America, MEETIC comes in 13 languages. With 945,000 readers, and after the buyout regarding the European tasks of their competitor (the united states team IAC and worldwide frontrunner) last February, MEETIC happens to be the benchmark for internet dating in European countries. It really is in specific as a result of a powerful online recruitment policy that MEETIC happens to be in a position to be market frontrunner, across European countries. From the energy among these total outcomes, MEETIC chose to carry on its expansion in European countries.

With this thought, MEETIC had been searching for a well balanced, scalable and revolutionary technological solution, handled by a group of specialists, that makes it feasible, regarding the one hand, to handle and harmonise most of its promotions to win new customers and improve client commitment in European countries, as well as on one other to analyse performance and quickly determine any return on the investment. After examining all leading technologies when you look at the advertising server market, MEETIC find the Smart AdServer advertiser solution, in specific for the advanced features and user friendliness that is real. Additionally, MEETIC’s specific major acquisition issues needed a personalised reaction. Smart AdServers capacity to develop customised functions with acutely high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now boasting MEETIC among its clients, Smart AdServer has strengthened its place as a standard player within the French and European areas. “We are pleased to announce the signing for this contract that is pan-European one of many biggest advertisers in Europe. This agreement fits completely with your development that is international strategy and bears witness towards the undeniable competitive advantages and readiness of Smart AdServer“, states Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a very good sign not merely for people nevertheless the market that is entire. The largest players, advertisers, news agencies and marketing homes are now actually willing to imagine an alternative solution to conventional solutions that are adserving. These are typically looking for more revolutionary partners able to aid their jobs. In a environment that is increasingly competitive that the web marketing marketplace is dominated by three key players, Smart AdServer’s liberty from some of these leaders can also be reassuring.”

Among its customers are large news agencies such as for instance Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as being a number that is large of and organizations, including PIXmania, Reed company, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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